‘Score Your Leads’ was a tactical and practical session around lead generation which did not fail to disappoint. Here are three key takeaways: -Ask yourself if your website is asking anything about your client! The reason that a scorecard marketing campaign is so successful is because it does just that, it “flips the script”. -A scorecard is a way to help potential clients self-diagnose their problems before you’ve even had a conversation with them. It allows you to funnel them into a follow-up where you already know key information about the issue or issues they are grappling with, giving you an opportunity to show the value you can add to their business. -There are 4 things to consider when making a scorecard: a customised landing page, the questionnaire, a results page with a clear call to action, and finally, your promotion of your scorecard and following-up with those leads. We will shortly be uploading the session’s recording to the Folder so that you can get full access, but in the meantime, check out Daniel’s first recorded session for a taste of what’s to come!

Posted by Accountants' Club at 2022-05-11 15:51:42 UTC